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Guthrie Bowron Whakatane Featured

$280,000 plus stock


21 Commerce Street WHAKATANE
Guthrie Bowron Whakatane - Your One Stop Shop




Guthrie Bowron is New Zealand's home decorating specialist, helping Kiwis turn their houses into homes. Now there's a rare opportunity to join one of the country's oldest and best-loved brands in the beautiful Eastern Bay of Plenty.

Founded in 1896, Guthrie Bowron is a one-stop-shop for home decorators, with a full range of products including paint, wallpaper, decorating tools, curtains, blinds, flooring, and homeware. All stores are 100% locally-owned and operated by franchisees who offer customers a complete decorating solution - both in-store and in the customers' home. 

That makes franchisees a real part of the local community - and Guthrie Bowron Whakatāne is looking for a new owner. The home decorating category has done phenomenally well throughout New Zealand post-Covid, and the well-established Whakatane store is performing strongly. 


Why choose Guthrie Bowron?

  • Trusted brand: Guthrie Bowron as a brand has existed for over 120 years and has 98% brand awareness amongst consumers.
  • Proven business model: Guthrie Bowron’s franchise model has operated for over 20 years and has been successfully applied to stores across the country, of various footprints and customer demographics.
  • Unique product offering: No other retailer in Australasia provides an entire decorating solution through specialist categories of paint, wallpaper, window dressings, flooring, and homewares.
  • Clear market positioning: Differentiated from DIY and specialty retailers through its product mix service offering and its emphasis on solutions and advice.
  • Cost benefits: Guthrie Bowron continues to be price competitive whilst delivering above average margins through its product mix and preferential supplier arrangements. The scale of Guthrie Bowron and its national presence allows it to negotiate very competitive trading terms with its supply partners.
  • Strong support system: Guidance and leadership is provided by a strong and experienced management team, with extensive retail experience.
  • Trading relationship: Guthrie Bowron’s strategic alliance with Dulux allows it to provide trusted service, advice and products to both retail and trade customers.
  • Marketing: Group and supplier contributions allow Guthrie Bowron to compete at a national level and produce regular marketing activity across a wide range of media.  
  • Business continuity: Franchise owners are granted exclusive, predefined territory for an initial term of 5 years, plus two rights of renewal


Why choose Whakatāne?

If you're looking for a change of lifestyle, Whakatāne offers outstanding recreational choices, excellent public services and very reasonable living costs, with a strong community and exciting business opportunities. The climate is sensational, allowing for a quick fish, surf or run before or after work. 

Centrally located with easy access and ample parking. Extensive renovations have made it a great showcase for the many products and services provided, and sales continue to climb. Now it's ready for a new owner to take it to the next level.

If you have a passion for owning your own business, enjoy retail and home improvements, and want a better lifestyle, this could be your ideal opportunity!

Priced at $280,000 plus stock this represents fantastic buying.


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