2 minutes reading time (438 words)

Lord of the Fries selects NZ growth partner - Iridium Partners


Making more ethical choices when it comes to what we eat doesn't mean we need to eat solely soy beans and lentils for the rest of our lives or that we can't have a treat every now and then - we can still have a cheeky burger and fries - phew!

It's been very interesting watching the plant based movement become so accepted into main stream, everyday dining and fast food options. It has become something that has been accepted by a complete cross section of the population. No longer is plant based just something that vegetarians or vegans enjoy. There are entire aisles and freezer sections completely dedicated to plant based and who ever would have thought that plant based "Meat" would be sold alongside a piece of eye fillet in the meat aisle.

With many high profile Chefs and personalities promoting plant based and ethical food it is certainly one "trend" that we will not see disappear any time soon. Recently I noticed a well known personality and long standing Australian Chef personality post on Instagram a recipe for their "Plant based soup range - Sweet Red Capsicum and grain soup"....the traditional "Vegetable soup" has been given a makeover and a total rebrand.

Being aware of what and how we eat is becoming increasingly more and more important. Climate change is in the news each and everyday whether it be the current climate change marches throughout the world, the plastic in our oceans, the drought and early bushfires in Australia or the burning and devastation of the Amazon - being more ethical in the food choices we make is each and every one of our responsibilities.

Iridium Partners understands and supports the drive behind the Lord of the Fries founders​ and their desire to bring ethical fast food that also happens to be plant based to everyone. We are very excited to have been selected by Lord of the Fries to assist with their NZ growth and franchisee selection. We understand that finding franchisees who align with the values and beliefs of the NZ Franchisors Bruce and Baksho Craig is vital to the growth and success of the brand in New Zealand. 

If you believe you share the Lord of the Fries ethos, have proven business experience and wish to know more about owning your own piece of the Lord of the Fries Franchise family then contact us today - we have opportunities in Wellington, Queenstown, Dunedin, Christchurch and Auckland. Equally if you think we have missed somewhere and you would like to chat to us don't hesitate - reach out to us today!

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