Interesting Inside Franchise Business article touching on Hog's Breath as one of the recognised heritage brands and how they are future proofing themselves so they can continue to sustain growth - Hog's Breath is coming to New Zealand - chat to us today about how you can be part of this great heritage brand.
3 - future proof heritage franchise brands - Nick Hall
Franchising is an all-encompassing sector that has seen its fair share of fad ideas and market trends. Wade through the sea of bygone ventures and you'll find the mark of tried and tested franchise model is longevity.
Whether it's a brand that has celebrated a long stretch in the public eye or received a number of independent accolades, heritage franchises represent stability and support.
But don't be fooled. A heritage brand with success overseas will not necessarily guarantee results in Australia.
It is imperative as a prospective franchisee; you research your desired franchise's history in the domestic market. Brands born in Australia have built their networks according to the specific regulations that govern the country.
Here, Inside Franchise Business takes a look at three home-grown heritage franchise brands who are future=proofing their franchisees.Hog's Breath Café
Casual dining steakhouse Hog's Breath Café has carved out a niche for quality fare in a family environment.
This year, the home-grown hospitality business celebrates 30 years of operation; no mean feat in today's changing QSR landscape.
Ross Worth, Hog's Breath CEO believes the key to continued success for the heritage franchise is its ability to embrace new technology.
"What we could have never anticipated 30 years ago is the massive shift in technology, consumer expectations, sustainability and marketing that have driven our industry," Worth told Inside Franchise Business.
"Consumers these days demand more from their restaurants and food providers, which has forced the industry to up its game, which is a great thing. If you don't adapt to what the market wants, you simply get left behind," Worth said.
Over the past few years, Hog's Breath has introduced a quick-service model, Hog's Express as well as implemented a model food-truck business and strengthened its operating systems.