No secret to regional success

Moving from the big cities to the Bay of Plenty remains a hot topic of discussion, and as an ex-Aucklander myself, one I have had many a time.

It was once a trend associated with retirees, trading or winding down from their city property and lives, but is now increasingly involving younger individuals and families that are making or looking to make the exodus.

The questions remain, what's driving the desire, what are the benefits – and the biggest one – what do they do when they move?

Lifestyle attractions

What do regions such as the Bay or Plenty offer over the big cities?

More attractive property prices. While Tauranga has seen significant increase in property prices in recent years, the levels are still nowhere near the Auckland property market and on a dollar for dollar basis, your money still goes a lot further.

Less commuting. Along with the lower property pricing comes the reduction in commute times. A desire to avoid the commute is often cited by Aucklanders as the primary driver for looking to leave the City of Sails.

Add to these perhaps the most emotive and greatest driver, the elusive "work life balance". Just the thought that you could go for a walk on the beach or a surf after work in itself makes the day a bit brighter.

Combined with easy access to the central North Island, an increased disposable income from not paying an Auckland mortgage, and the scales are tipping towards the "life" on the scales.

However, the employment opportunities available in the big cities may not be available in the regions, which leads many to their own business, often in franchising.

And this is where the work life equation gets very interesting, with many franchise systems having some of their highest performing units and franchisees in the regions.

Better business fundamentals

Statistically, regional businesses have a 30 percent higher chance of being successful than big city businesses. And statistically franchises have a higher success rate than independent business units. That makes it seem like a lot of sense to start or purchase a regional franchise.

The factors that bolster franchised businesses' performance in the regions include lower rentals and lower wage costs, which are two of the largest costs for most businesses.

Lower operating costs are often matched by less competition due to the size of the market, making it easier to penetrate and stand out. A national or international franchise comes with the power of brand and marketing machine, adding further fuel to the mix.

It's not just the individual franchise units that do well in the regions, The Bay of Plenty is home to major national franchise brands in the building, home services and business to business sectors.

So who's coming?

In recent years we could categorise a majority of our movers and new entrant franchisees as the lifestylers as discussed. This trend will only increase in a post Covid world where many have had their first taste of work life balance via work from home and are not eager to go back to the daily commute or structured grind.

There are two additional groups that I expect to start to look at the region as a desirable franchise business opportunity: returning expat Kiwis, looking to avoid the cities and the ex-corporate redundancies, looking for opportunities that match their skill sets.

So, whether the motivation is a work life balance, securing a high-performing franchised business or escaping the corporate world, franchising in the Bay of Plenty looks a great option for many.

Continue reading
  282 Hits
282 Hits

"Right People, Right Place" by Simon Lord Franchise New Zealand

"Right People Right Place" - Simon Lord, Franchise New Zealand Media

Iridium Partners matches the people with the franchise to put round pegs in round holes​ - find out more in Simon Lord's article in the latest Franchise New Zealand magazine.

There are over 630 different franchise brands in New Zealand and thousands of new and existing franchise outlets on the market at any time. This means that anyone looking for a business opportunity faces a bewildering choice of opportunities. Even if you know you're looking for, say, a café franchise, which one is best suited to your pocket, your skills and your personality?

At the same time, franchisors are keen to find people who are a good match for their own culture; people who will make a success of the opportunity and build thriving businesses in their own local area. That matchmaking process can be a time-consuming one for both parties.

That's why Nathan Bonney and Meredith Taylor established Iridium Partners. 'You could say it's "Tinder for franchising",' says Nathan. 'Our aim is to pair people with their perfect franchise systems.'

The couple bring massive experience to their role. Nathan has over 17 years' experience in franchising, including over 10 years with the multi-award-winning Columbus Coffee and roles with Mexicali Fresh, Burger Wisconsin and Cobb & Co. His passion lies in franchise business development and helping individuals succeed in franchised businesses. Meredith, meanwhile, has more than 20 years of experience as a senior Human Resources professional across sectors including hospitality, tourism, construction, engineering and digital. For Meredith, achieving successful business outcomes for all parties is her goal.

Finding a business match

'Good franchising isn't about selling the most franchises – it's about recruiting the right people as franchisees,' says Nathan. 'But it's hard to make the right decisions when everyone's trying to sell you a business. That's why our approach is focused on recruitment, not sales.'

'It's like dating – you have to find out if you are right for each other,' smiles Meredith. 'That's why, if you're considering buying a business we like to talk to you, ask lots of questions and find out about your experience, your dreams and goals, your family and your financial situation. What do you like doing or not like doing? We'll take you on a journey to find out.

'A lot of people don't understand very much about franchising, so we'll also go through how it works and help you work out if franchising is right for you at all. If it's not, we'll tell you; if it is, which franchises are worth considering? You might think lawnmowing, we might suggest a renovation franchise. We'll carry out psychometric testing to help ensure you won't be a square peg in a round hole. Only after we've identified the specific brands that might appeal will we approach the franchisors on your behalf.'

Potential franchisees pay no fee for the service – instead, franchisors pay Iridium a 'finder's fee' in the event of a match. No match, no fee.

Attracting good franchisees

Iridium work directly with some leading-brand franchises to approach recruitment from the other direction, helping them to attract and qualify good potential franchisees. 'Recruitment is a big concern for many franchisors and a vital part of keeping their brand energised and growing, but few companies can afford to have a full-time specialist in the role,' Nathan says.

'We can effectively run a franchise's recruitment programme for them, including recruitment strategy, interviews and testing, credit and police checks, and personal and professional reference checking.

'Knowing the brands that we work with really, really well means that we can identify potential franchisees who have the right qualities to succeed in those systems and ensure that we only present qualified candidates, saving everybody's time and precious resources. Just as with the candidates, we "date" the franchisors, digging deep into how their system works and what makes a successful franchisee.

'We can also work at a strategic level. Some brands have a clear view of where they want franchisees or need to set territories, others appreciate some input. We also understand the New Zealand market when it comes to property and leasing, so we can help franchisors put the right people in the right place. And we can also help create your recruitment plan, create appropriate processes and documentation, review existing databases and develop communication. That allows franchisors to concentrate on supporting existing franchisees and building their business.'

Good brands, good people

Nathan and Meredith say that they only want to work with credible brands which are structured to do well in New Zealand. 'Our client base includes such leading names as Mexicali, Rodney Wayne, Burger Wisconsin, LJ's and Lord of the Fries, and we also work on a referral basis with a number of other brands across various categories. We also do one-off project consulting.

'By working with both franchisees-to-be and existing franchisors, Iridium covers all levels and stages of buying, running and growing franchises. The result? Franchisors with the right people representing their brands, new franchisees with the right skills to create thriving businesses within that particular system, and everyone involved sharing the ingredients for success.

'So whether you're considering buying a franchise or looking for the right new franchisees, contact Iridium today to find out more.'

Continue reading
  620 Hits
620 Hits

Who doesn't love a sparkling clean shower?


Franchise Opportunities Available Now | New Zealand | Diamond Fusion

Hawkes Bay, Taranaki, Wellington, Manawatu, Christchurch, Taupo/Rotorua/Whakatane - secure your territory and say "see ya" to the 9-5 grind.....

Iridium Partners loves clean sparkling glass just as much as you do and we are super excited about this business opportunity.  Fraser and Toni of Diamond Fusion were looking for a business that provided them with freedom and financial returns that worked in with their lifestyle - they have done such a great job working in the business, setting up the right business model and systems that they now have Franchise territories and opportunities available throughout New Zealand.  

Here's your opportunity to have the freedom of working for yourself  in a well structured and supported business that can provide fantastic financial returns. 


Had enough of the 9 – 5 grind?

Have you been thinking about becoming your own boss and growing a business, so you can put your hard work toward a valuable asset for yourself rather than someone else?

Are you ready for your opportunity to own an extremely easy to run business, with low running costs, that, with some effort & commitment, can provide you with a work life balance that will be the envy of your friends!

We are seeking the best people to be franchisees in generously sized areas, that will provide you with a large customer base, which if committed to, could provide you with a great income. Potentially, ideal for a Husband & Wife style business, or grow bigger & employ staff for the hands on work, while you run the business from your home office.

Although residential new shower glass is our core business, potential for work is almost unlimited, as our range of products hugely improve any glass or silica based surface. One day you may be working on a residential shower, the next the glass of a commercial fishing boat. The direction you take your business is in your hands.

To be successful you will be a hard worker, with ambition to own & grow your business, you like to interact with people from a variety of backgrounds. You will be able to grow contacts & networks to create a steady flow of ongoing work. You will have an eye for detail, & be able to solve issues & problems if they arise. You will be tidy, well organised, & be able to plan your days in advance.
Your background could be sales, or customer services, or something completely different. Most important is that you are honest, friendly and reliable.

We will show you how to use our products & business systems & provide you with comprehensive initial training & the ongoing support. A Diamond Fusion Franchise provides you with all the benefits of owning your own business, with the added advantage of belonging to a network where support & assistance is provided.

We are looking for people nationwide to supplement our existing network.

If your interested get in touch via Facebook, or email us at This email address is being protected from spambots. You need JavaScript enabled to view it., and we can have a talk

Continue reading
  550 Hits
550 Hits

Lord of the Fries Equity Crowdfunding

Want to get your very own piece of the ethical fast food Lord of the Fries empire........? 

Continue reading
  668 Hits
668 Hits

Lord of the Fries selects NZ growth partner - Iridium Partners

Making more ethical choices when it comes to what we eat doesn't mean we need to eat solely soy beans and lentils for the rest of our lives or that we can't have a treat every now and then - we can still have a cheeky burger and fries - phew!

It's been very interesting watching the plant based movement become so accepted into main stream, everyday dining and fast food options. It has become something that has been accepted by a complete cross section of the population. No longer is plant based just something that vegetarians or vegans enjoy. There are entire aisles and freezer sections completely dedicated to plant based and who ever would have thought that plant based "Meat" would be sold alongside a piece of eye fillet in the meat aisle.

With many high profile Chefs and personalities promoting plant based and ethical food it is certainly one "trend" that we will not see disappear any time soon. Recently I noticed a well known personality and long standing Australian Chef personality post on Instagram a recipe for their "Plant based soup range - Sweet Red Capsicum and grain soup"....the traditional "Vegetable soup" has been given a makeover and a total rebrand.

Being aware of what and how we eat is becoming increasingly more and more important. Climate change is in the news each and everyday whether it be the current climate change marches throughout the world, the plastic in our oceans, the drought and early bushfires in Australia or the burning and devastation of the Amazon - being more ethical in the food choices we make is each and every one of our responsibilities.

Iridium Partners understands and supports the drive behind the Lord of the Fries founders​ and their desire to bring ethical fast food that also happens to be plant based to everyone. We are very excited to have been selected by Lord of the Fries to assist with their NZ growth and franchisee selection. We understand that finding franchisees who align with the values and beliefs of the NZ Franchisors Bruce and Baksho Craig is vital to the growth and success of the brand in New Zealand. 

If you believe you share the Lord of the Fries ethos, have proven business experience and wish to know more about owning your own piece of the Lord of the Fries Franchise family then contact us today - we have opportunities in Wellington, Queenstown, Dunedin, Christchurch and Auckland. Equally if you think we have missed somewhere and you would like to chat to us don't hesitate - reach out to us today!

Continue reading
  774 Hits
774 Hits

Zones Landscaping Specialists - Hamilton

Secure your Zones Hamilton Franchise today!

Hamilton is absolutely booming…..Latest statistics (from Infometrics) show that Hamilton's local economy grew by 3.1% for the 12 months to March 2019 surpassing the National growth of 2.5% over the period. There has been strong construction activity, with residential consents growing by 40%. This combined with the population growth of 3.6% compared with 1.7% nationally supports the fact that Hamilton is a desirable place to live, work and enjoy.

With demand growing steadily in Hamilton, more franchise opportunities are available in order to meet customer demand. Contact us to secure a seat at the next Zones information session – Don't miss out!

Prior to launching Zones in New Zealand in 2014 the Directors undertook a large research project to understand consumer behaviour and market attributes before launching Zones. Zones recognised the fragmented landscaping market and as a result built a specialised design-and-build landscaping service. The service provides a customer the full-service, from concept plans to completion. Zones project manage the work, which makes the whole process as hassle free for the customer as possible.

Build your dream business in a highly profitable and growing market.

Franchise owners do not need to be landscapers. The technical expertise required to deliver great design, trade skills and project management are employed by the Zones Franchise Manager, in conjunction with Zones training and the Franchise system. The Zones franchise model has key roles that manage these areas in order that the Franchise Manager focusses on building a scalable business.

For Zones to appoint you as a Franchisee, you will be:

  • Inspired to grow a landscaping business that delivers a superior customer experience.
  • Personally motivated to grow a multimillion dollar business.
  • Professional and well presented.
  • Someone who likes working with and managing people.
  • Customer service focused.
  • Is looking to create wealth with a business asset.

Franchise opportunities are also available in Wellington and the South Island. Contact us today to find out more. www.iridium.net.nz

Continue reading
  619 Hits
619 Hits

3 - future proof heritage franchise brands

3- Future proof heritage franchise brands

Interesting Inside Franchise Business article touching on Hog's Breath as one of the recognised heritage brands and how they are future proofing themselves so they can continue to sustain growth - Hog's Breath is coming to New Zealand - chat to us today about how you can be part of this great heritage brand.

3 - future proof heritage franchise brands - Nick Hall

Franchising is an all-encompassing sector that has seen its fair share of fad ideas and market trends. Wade through the sea of bygone ventures and you'll find the mark of tried and tested franchise model is longevity.

Whether it's a brand that has celebrated a long stretch in the public eye or received a number of independent accolades, heritage franchises represent stability and support.

But don't be fooled. A heritage brand with success overseas will not necessarily guarantee results in Australia.

It is imperative as a prospective franchisee; you research your desired franchise's history in the domestic market. Brands born in Australia have built their networks according to the specific regulations that govern the country.

Here, Inside Franchise Business takes a look at three home-grown heritage franchise brands who are future=proofing their franchisees.

Hog's Breath Café

Casual dining steakhouse Hog's Breath Café has carved out a niche for quality fare in a family environment.

This year, the home-grown hospitality business celebrates 30 years of operation; no mean feat in today's changing QSR landscape.

Ross Worth, Hog's Breath CEO believes the key to continued success for the heritage franchise is its ability to embrace new technology.

"What we could have never anticipated 30 years ago is the massive shift in technology, consumer expectations, sustainability and marketing that have driven our industry," Worth told Inside Franchise Business.

"Consumers these days demand more from their restaurants and food providers, which has forced the industry to up its game, which is a great thing. If you don't adapt to what the market wants, you simply get left behind," Worth said.

Over the past few years, Hog's Breath has introduced a quick-service model, Hog's Express as well as implemented a model food-truck business and strengthened its operating systems.

Read more at https://www.franchisebusiness.com.au/news/3-future-proof-heritage-franchise-brands/


3 future-proof heritage franchise brands | Inside Franchise Business

The mark of tried and tested franchise is longevity. Heres three heritage franchise brands who are prepping their networks for growth through innovation.
Continue reading
  1366 Hits
1366 Hits

Do you know who’s working for you?

Are you confident that you know that each and everyone of your employees is legally entitled to work in New Zealand at this precise moment.

Again in the news today there is yet another employer who has been found to be illegally employing a person to work in their business.Whether this employer was aware and ignored the fact or perhaps they simply had no idea this person was not entitled to work legally in this country made little difference to the punishment handed down by the Court. It is each and every employer or business owner's responsibility.

Whilst the individual employee may not have reported directly on a day to day basis to the person convicted they non the less were fined under the Immigration Act for their company's misdemeanor. The court upheld that the company was responsible for ensuring all employees were legally entitled to work.

Finding information relevant to an employee's entitlement to work in New Zealand is a relatively easy process in this country so one would then assume that this was something that employers and business owners did as part of their regular checks and audit processes. The increasing frequency of reading about yet another employer being fined for illegally employing someone however tells a different story. So why do so many employers fail to do these simple checks? Is it perhaps because they do not see it as important, perhaps they do not have an understanding of New Zealand employment legislation or perhaps they just simply don't have the tools, a method to keep track and top of this information or perhaps even the resources to do so.

Employers and business owners cannot continue to ignore their responsibility for this – the courts will certainly continue to crack down on those who don't comply with the legislation and the fines and punishments are only going to increase. Don't be the next business owner / employer to make headlines for all the wrong reasons – Iridium Partners can certainly help you down the right path of compliance.

Continue reading
  1497 Hits
1497 Hits
I.R.B. Realty Ltd. Licensed REAA2008